VeliPlay has partnered with Kaizen Gaming, bringing its portfolio of crash and instant games to one of the industry’s leading online gaming operators.
The partnership expands the reach of VeliPlay games across new regulated markets, introducing the studio’s crash and instant portfolio to an even broader audience through Kaizen Gaming’s established player network. In Brazil, Kaizen Gaming is the only operator featuring the VeliPlay games, in an exclusive deal
for its Betano platform.
Expanding access through a trusted operator
For VeliPlay, every partnership is about more than distribution.
It’s about putting games in front of players through operators that prioritise quality, responsible growth, and strong player experiences. Kaizen Gaming is widely considered one of the biggest GameTech companies in the world, having repeatedly received international industry acclaim. In Brazil’s newly regulated market, its Betano online betting and gaming brand is considered the clear market leader, holding the no 1 position in market share.
By joining forces with Kaizen Gaming, VeliPlay continues to strengthen its presence across regulated markets while supporting operators with a portfolio built around fast decision-making, clear mechanics, and repeat engagement.
Built around crash and instant games
VeliPlay focuses exclusively on crash and instant games.
Every title is designed around accessible mechanics, mobile-first gameplay, and gameplay loops that encourage players to return session after session.
Rather than expanding into multiple game categories, VeliPlay continues to deepen its expertise within one, creating games that combine simple entry with meaningful player decisions.
A partnership built for growth
The collaboration with Kaizen Gaming reflects a shared commitment to delivering high-quality gaming experiences across multiple markets.
As VeliPlay continues to grow its operator network, partnerships like this help bring its portfolio closer to new audiences while supporting long-term commercial expansion.
More markets.
More players.
More opportunities to experience VeliPlay.
About VeliPlay
VeliPlay is a B2B iGaming studio focused exclusively on crash and instant games. As part of the VeliTech group of companies, VeliPlay develops mobile-first content designed to help operators diversify their casino portfolios and strengthen player engagement through fast-paced gameplay.
The studio’s portfolio includes a growing range of proprietary crash and instant titles, distributed through leading aggregators and integrated with operators across multiple regulated and emerging markets.
With a dedicated focus on a single content category, VeliPlay combines distinctive game mechanics, streamlined integration, and commercial flexibility to support operators looking to expand beyond traditional casino offerings, while always keeping retention in mind.
Click to explore our full portfolio.
About Kaizen Gaming | Betano
Kaizen Gaming is one of the biggest GameTech companies in the world. With a focus on
Technology and People, it aims to evolve the online gaming experience it offers to continuously
millions of customers around the world and entertain them in a fun and responsible way.
Kaizen Gaming owns the premium online sports betting and gaming brand Betano, with an
established presence across numerous markets in Europe, the Americas and Africa. The
company employs more than 3,000 people across the globe.
Kaizen Gaming has been recognised as a leading player in the global sports betting and gaming
market, having received several industry awards, including “Operator of the Year” in both the EGR Operator Awards and the SBC Awards 2025.
For more information, visit Kaizen Gaming and Betano.
